IMPCC discusses media coordination, accurate information dissemination

Officials pose for a photo during the fifth IMPCC meeting held at the Directorate of Information and Public Relations (DIPR) in Kohima on October 8. (DIPR Photo)

Officials pose for a photo during the fifth IMPCC meeting held at the Directorate of Information and Public Relations (DIPR) in Kohima on October 8. (DIPR Photo)

Kohima, October 8 (MExN): The Inter Media Publicity Coordination Committee (IMPCC) held its fifth meeting at the Directorate of Information and Public Relations (DIPR) in Kohima on Thursday, with members stressing the need for greater coordination among government communication agencies and media organisations.

The meeting, chaired by Ella Kayina, Head of Programme, Akashvani Kohima, began with a condolence on the demise of Dr Engam Pame, IIS, Additional Director General, PIB and CBC and Chairman of the IMPCC, who passed away on October 1 at the age of 58.

Pusebozo Sophie, Head of Office, PIB and CBC, Kohima, recalled Dr Pame's long and distinguished service and said he had contributed more than three decades to government communication, media coordination and public outreach after joining the Indian Information Service in 1994.

Dr Pame was also remembered as one of the longest-serving Group A officers from the region and for his contribution towards strengthening coordination between government agencies and media organisations across the Northeast.

The members observed a moment of silence in his honour.

Representatives of member organisations, including Akashvani Kohima, Doordarshan Kendra Kohima, Central Bureau of Communication, Press Information Bureau and DIPR, presented reports on publicity and outreach activities undertaken during the previous month.

Mhareni Kithan, Junior Executive, Directorate of Census Operations, Nagaland, and Alphonce Toppo, State Director, My Bharat, briefed the committee on initiatives undertaken by their respective offices and sought greater coordination from member media organisations for their upcoming programmes and activities.

Dzüvinuo Theünuo, Director, DIPR, stressed the need for closer coordination among government communication agencies and media organisations amid the growing challenge of misinformation and fake news.

She emphasised the importance of timely dissemination of accurate information and invited member organisations to share programmes, news items and other relevant information through their officers or official email for dissemination through DIPR platforms.

The Director assured that the department would extend necessary support through its communication channels. 



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